Around 50 percent of online shoppers in Germany, France, Italy, Spain and the UK shopped at Temu or Shein this year. Compared to a year ago, the number of shoppers using these platforms has not changed much. Temu and Shein’s growth in Europe seems to have slowed down.
Germany
Most sellers active in 6 markets
On average, online retailers are active in six different markets. Given that 63 percent of consumers prefer markets over the brand’s sites, dealers must make sure that there are their products. However, sales on markets also come up with its own challenges.