Zalando took new steps in southern Europe. The German company launched a dedicated website for Portugal. In addition, Zalando began selling cosmetic products in Spain, which have not yet been part of the offer in the neighboring country.
Online consumer expenditure in Portugal was approximately EUR 4.1 billion last year, but it is expected that by 2029 it will increase to more than EUR 6.6 billion. Zalando is now entering more than EUR 6.6 billion.
“We are particularly proud that we can introduce our innovative technology, including the assistant and trend spotter Zalalando AI, designed to be adapted, inspiring and entertaining,” writes Eloisa Siclari, southern Europe, to LinkedIn. “This launch will also unlock new opportunities for growth for local fashion companies. Connected Europe, really! Welcome to the Universe of Zalando, Portugal!”
Zalando now active in 26 countries
Opening Zalando.Pt means the first international expansion of the company since 2022, when it entered Hungary and Romania. A year ago, Zalando started in Lithuania, Slovakia and Slovenia. The company is now present in 26 countries with plans for 28 until the end of the year: introduction for Greece and Bulgaria will still come. Zalando.gr and zalalando.bg are not yet live.
The upcoming launch in Greece and Bulgaria
Zalando runs on a wave of success with consecutive quarters of income and profit growth. Over the past year, Zalando has won more than 3 million new customers AS with a new place on the online market is expected to continue to grow. In addition, the acquisition is expected to turn youlando into Powerhouse B2B.
Beauty in Spain
While Polando is new in Portugal, the company has been active in Spain since 2012 with a dedicated website. After several other markets, the company has now begun to sell cosmetic products in Spain, from items of skin care to perfumes. “We are convinced that Beauty will be Zachlando an even more complete, inspiring and relevant to our customers,” says Siclari about this expansion in Spain, where consumer expenses are also growing.
“Zalando experience in Spain will be more complete, inspiring and relevant”
As for the offer of beauty category in Spain, Siclari says: “From the point of view of B2B, we continue to focus on carefully curatorial, high quality selection of international and local brands.”
(Tagstotranslate) Portugal