New e-commerce tools: September 17, 2025

Every week we handpick and publish a list of new products and services from retailers to e-commerce merchants. This installment includes updates to agent store, product customization, built-in checkout, e-commerce search, reverse logistics, fulfillment, warehouse automation and AI merchandising.

Do you have an e-commerce product release? Email releases@practicalecommerce.com.

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Miva adds merchandising to its AI product recommendation tool. Miva, a pioneering e-commerce platform, has launched dynamic merchandising for its new search, discovery and merchandising AI engine Vexture. The added feature uses natural language prompts and contextual AI intelligence to automate manual merchandising and provide businesses with more personalized product recommendations that drive sales, according to Miva. Marketers describe their strategy in plain English and instantly generate customized recommendations based on artificial intelligence across the catalog.

Miva

Rezolve AI launches visual search for conversational commerce. Rezolve AI, a business solutions developer and strategic partner of Microsoft and Google, has launched visual search, which allows consumers to upload a photo of an item and search the Rezolve-enabled retailer’s catalog. The tool uses multimodal artificial intelligence, including image and text understanding, to interpret complex attributes and present results with contextual prompts, suggestions, and natural language dialogs.

Pinterest launches links where to buy. Pinterest new where to buy links allow standard display ads to be shopped by offering multiple in-stock sellers for a single product. Brands can add links where to buy through MikMak. Alternatively, they can use the free native option that Pear Commerce uses to create and run where to buy ads in Pinterest Ads Manager.

Fortis and BigCommerce Announce Payments Partnership to Simplify Payments. Fortis, a provider of integrated payment and commerce technologies, has partnered with BigCommerce. BigCommerce customers (including mid-sized B2B sellers, distributors, service-based businesses and developers) gain access to Fortis’ built-in payment technology. The solution enables real-time transactions, simplifies reconciliation and provides next-day funding, eliminating the need for third-party gateways and fragmented systems. According to Fortis, the partnership improves checkout conversion, optimizes operational efficiency and supports sustainable growth at scale.

Fortis home page

Fortis

Artificial intelligence-powered product options app SectionlyAI launches on Shopify. SectionlyAI launched as an AI-powered application on Shopify to generate and manage product customizations. The application handles configurations, from basic options to complex ones, as well as multidimensional price combinations, through advanced natural language processing technology. Merchants can describe their requirements in understandable language and AI will intelligently generate configuration options, conditional logic and flexible pricing rules.

Spara Launches AI Platform With $15 Million for Sales and Marketing Channels. Spara, an enterprise platform for AI voice, email and chat agents to engage, qualify and convert leads to revenue, has launched with $15 million in seed funding. The round was led by Radical Ventures and Inspired Capital with participation from XYZ Ventures, FJ Labs and Remarkable Ventures. According to Spara, the funding will support team expansion, product development and advances in machine learning.

Firmly.ai and CJ collaborate on native commerce for publishers and merchants. Firmly.ai, an agent business provider for checkout infrastructure, and CJ, an affiliate marketing platform, have announced a partnership. The integration creates a native checkout solution for CJ business partners that keeps consumers within the platform without requiring any technical implementation, while CJ publishers can turn content into shopping experiences.

Firmly home page

Firmly

Unilog partners with HawkSearch for e-commerce search. Bridgeline Digital, a provider of AI-powered marketing technologies, announced that its HawkSearch platform has joined Unilog an ecosystem of technology partners that powers Advanced Search as an add-on to the CX1 eCommerce platform. With HawkSearch integration, Unilog customers can enhance their digital storefronts with AI-powered search tailored to complex catalogs and shopper behavior, improving product discovery and engagement.

Criteo and Google integrate for retail media. The Criteo ad network has integrated with Google Search Ads 360 for retail media. Through the partnership, Criteo’s network of more than 200 retailers can subscribe to ads from the Google Search Ads 360 platform, while advertisers get a clear view of how their spend is driving impact.

Kibo Commerce launches improvements in reverse logistics, B2B and AI agents. Kibo Commerce, the folding commerce platform, launched more than 60 improvements. Kibo’s new reverse logistics feature enables brands to manage post-purchase operations, including intelligent return routing and custom return rules. In addition, Kibo has enhanced its order management system and B2B capabilities with features such as order prioritization, purchase limits, estimated delivery dates, and rule-based inventory management.

Kibo home page

Kibo

Ordoro and DropStream collaborate on 3PL fulfillment for e-commerce merchants. Ordoro, an e-commerce logistics and inventory management provider, has partnered with DropStream, a fulfillment platform that helps merchants streamline back-end operations and connect with third-party logistics providers. This collaboration combines Ordoro’s centralized ordering and inventory tools with DropStream’s integration platform to create a fulfillment workflow for brands. Merchants can automate post-purchase operations and route orders based on location, inventory, shipping speed, or custom business logic.

Exotec and E80 Group are partners in the field of complex warehouse automation. Exotec, a provider of warehouse robotics, and E80 Group, a provider of automated and integrated logistics tools, have partnered to jointly design a solution that integrates the Exotec Skypod AS/RS with E80 Group’s suite of pallet handling systems. According to the companies, this collaboration allows customers to unify case and pallet handling within a single, scalable warehouse automation ecosystem.

Quack raises $7 million for customer experience with AI agents. Quack, an AI agent platform for customer support, has raised $7 million in seed funding led by Hanaco Ventures and Storytime Capital, with participation from Fusion VC, Savyon Ventures, Seed IL and private investors. According to Quack, the new capital will accelerate its US go-to-market strategy and product development to advance the operating system for training and managing proactive AI agents.

Quack's home page

Charlatan

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