In the financial year between 2024 and 2025, the European cross-border e-commerce market reached a turnover of 358.7 billion euros. And 247.5 billion euros, or 70 percent, of that was generated by online marketplaces.
This data comes from the sixth edition of the “TOP 100 Cross-Border Marketplaces Europe” report by Cross-Border Commerce Europe. Last year, online marketplaces generated 225 billion euros, or 69 percent of total online cross-border revenues. At the time, the market was worth 326 billion euros.
Top 10 cross-border marketplaces
The report also revealed the top 10 cross-border marketplaces. The list is as follows:
| 1 | Amazon |
| 2 | Them |
| 3 | eBay |
| 4 | AliExpress |
| 5 | Etsy |
| 6 | Vintage |
| 7 | OLX |
| 8 | Zalando |
| 9 | Decathlon |
| 10 | Shein |
The top 100 markets generate 216.8 billion euros
According to the report, prominent online platforms such as Amazon and eBay still dominate the cross-border market. They capture more than half of market-driven turnover. The top 100 cross-border markets also stand out, with a turnover of 216.82 billion euros. This is an increase of 10 percent compared to the previous year.
Total cross-border GMV is expected to increase in 2026
Cross-Border Commerce Europe expects marketplaces’ share of total e-commerce GMV to remain stable throughout 2026. This signals a potential market maturation. However, overall cross-border GMV is expected to increase. Next year, at least 98.2 percent of visitors are expected to be cross-border.