Formula is a new breed in the field-Frontier Firms. These organizations associate human ambitions with AI -powered technology to transform how innovation changes, work is organized and value is formed. They accelerate the transformation of AI to enrich employees ‘experience, rediscover customers’ involvement, transform business processes and unlock creativity and innovation.
To seize customers to become a frontier, we are excited that we can announce the start of reimaginated Microsoft MarketplaceYour credible source for cloud solutions, AI and agents. This further realizes Marketplace as an extension of the Microsoft cloud, where we work with our partner ecosystem to bring our innovations to our customers around the world. Microsoft Marketplace offers a comprehensive catalog across Cloud Solutions and Industries and speeds up the way to become a borderline. We are excited with today’s announcement: We can share:
- New Microsoft Marketplace, the only goal to find, try, buy and deploy cloud solutions, applications and agents AI. Azure Marketplace and Microsoft Appsource are now united to simplify cloud management and artificial intelligence. Available today in the US and soon comes customers around the world.
- Tens of thousands of cloud and industrial solutions on the market catalog across categories from data and analysis to productivity and cooperation, in addition to industrial offers.
- More than 3,000 AI applications and agents are newly available directly on the market and Microsoft products – from the Azure AI foundry to the Microsoft 365 Copilot – with quick provision in your Microsoft environment through industry standards such as MCP.
- Integration on the Microsoft channel ecosystem, which sees you to buy where and how you want – whether from your cloud service provider (CSP) or relies on a trusted partner to register cloud and AI solutions.
AI AI applications and agents for each case of use
Microsoft Marketplace gives you access to thousands of AI applications and agents from our rich partner ecosystem designed to automate tasks, speed up decision -making and unlock value across your company. With the new AI and AI agents, you can easily find AI solutions that integrate into the existing Microsoft products of your organization.
“With Microsoft Marketplace, we have shortened the AI application configuration time from almost 20 minutes to just 1 minute. This efficiency has been reflected in increased productivity and lower operating costs.
– Jeff Zobrist, VP Global Partner Ecosystem and go to the market
Software Siemens Digital Industries
Special thanks to these partners who now present new AI offers on Microsoft Marketplace:
Comprehensive catalog via cloud solutions and industries
Microsoft Marketplace offers solutions across dozens of categories from data and analysts to productivity and cooperation, in addition to industrial offers. Microsoft Marketplace is a smooth extension of Microsoft Cloud, which is associated with Azure, Microsoft 365, Dynamics 365, power platform, Microsoft Security and more.
“Microsoft Marketplace mainly helps us to deal with innovation with confidence by allowing us to access trusted solutions that integrate without any problems with our Azure environment – eventually allow us to move faster while remaining faithful to our five principles.”
– Matthew Hillegass, Sales Director – Infrastructure and Information Security
Mars Inc.
For organizations with Microsoft Azure Consungment, 100% of your purchase for any of the thousands Azure doses eligible Solutions available on the market continue to count on your obligation. This will help you spend smarter maximization in the cloud and AI.
Integrated experience from discovery to deployment
Context -relevant cloud solutions, applications and agents AI built by our partners are also available directly within Microsoft products – providing users, developers and experts approved solutions in the work. For example, agents include Copilot Agents as part of the Microsoft 365 Copilot experience. The same applies to applications in Microsoft teams, models and tools in Azure AI Foundry and future experiences, including MCP servers.
The integration of Marketplace offers directly into the Microsoft cloud is equipped with management and control tools that allow both innovation and management. When you get a Copilot agent or an application running on Azure from Microsoft Marketplace, it is provided and distributed to the team members that is in line with your security and management standards.
Dusing the growth of partners
For our partners, Microsoft Marketplace is in the center of how we work together. We are constantly expanding our skills to help our partners manage growth – whether it means scaling through digital sales, deepening channel partnerships or landing transformation trades.
We have invested in multiple private offers, CSP integration and CSP private offers to connect companies for software development and channel partners on the market and create more complete solutions for customer needs. Today we are excited that we can share that partners, including Arrow, Crayon, Ingram Micro, PAX8 and TD Synex, integrate Microsoft Marketplace on their marketplace and extend the reach of customers.
In addition, a new market capacity has been called Offers allowed by further sale He is now in a private preview. This seizes software companies to authorize their channel partners to sell them on behalf of through private offers – unlocking new routes to the market.
“We are incredibly enthusiastic about the way forward with Microsoft. This integration with the Marketplace catalog is just the beginning-we will see the endless potential together and help customers with confidence to pass their first transformation.”
– Melissa Mulholland, CEO | Software and crayon
Nicole Douzen, Chief Partner Officer and Vice President Corporate, Global Channel Partner Sales in Microsoft, shares more details about partner opportunities with Microsoft Marketplace in his blog.
Become a border with Microsoft Marketplace
Whether you are trying to speed up innovation, seize your AI teams or unlock new value through trusted partners, Microsoft Marketplace combines solutions, expertise and ecosystem to meet your business needs. Explore the new Marketplace Microsoft. Thousands of solutions. Millions of customers. OneMarketplace.
Alysa Taylor is the main marketing director of Commercial Cloud and AI in Microsoft, the leading teams that enable digital and artificial transformation for all sizes around the world. It is in the forefront to help organizations around the world to use digital and AI innovation to transform how they work and grow.
NOTE
Source: Annual Report on the Trend Index, 2025: The Year of Birth of the FRONTIER FIRM was born on April 23, 2025