Electronic shops have some serious advantages for both owners and customers. However, shopping also has incredible benefits and there are certain situations where your customers will have to buy personally. As you are going to see, there is a way to successfully bring your business in electronic trading on personal shopping.
It’s called the brick click. This strategy mixes the best of both worlds: personal and online shopping.
The key to clicking on brick work is the correct equipment and software) and software that can be synchronized with your inventory. In this way, what the customer sees online corresponds to what they find in the store if they decide to make their way.
For electronic trading businesses that they sell online and personally in places such as markets and retail places, and for those who take pre -orders online but deliver and accept payments in person, click on bricks is the best approach to serving your customers.
Let’s introduce the idea of clicking on brick, see why it could be a smart way to upgrade your business, and then see how to do it.
By clicking on bricks, they provide online shoppers with the opportunity to visit a shop or personal market or pre -order online and then personally complete their shopping or shopping experience. All this happens when smoothly managing your sales process and supplies.
It is a form of customer service. Buying things like clothing, furniture, tools and food is often more pleasant and soothing when you can see, touch and try the product before you buy it.
In addition, it is personal and more fun to meet the manufacturer of certain products. This is half of the attraction of local, personal markets.
Click on bricks is also a way to increase profits. Some shoppers still prefer an experience in a store or personal experience, and if you do not provide this option, they will not buy from you. One third of us shoppers report that they have accepted Omnicannel practices during the pandemic and plan to continue that.
Clicks on bricks have appeared in recent years because more customers and retailers have been struggling to limit online shopping. Some predicted the destruction of brick and mortar and the end of shopping centers, because online shopping is obviously much faster and more comfortable.
But something happened on the way; It turns out that a shopping experience can do some things better than online shopping. The predictions of the end of the personal retail were premature.
And physical markets attract certain customers who like local level products and support small businesses. In addition, they are more environmentally friendly.
How do you access brick clicks increase your customer service and increase profits? Let’s look at several ways.
1. It offers a smoother customer service experience
Some of the greatest online shopping pains are eliminated with personal options. For many customers, it makes it easier to visit their shopping. It can be easier to explain the problem with the order in person than the e -mail support.
And sometimes it’s even faster if you need an item right now. You can simply go down to the store or on the market and buy a product. You have it on the same day you wanted it. At the same hour.
There are benefits both Online and personal shopping and a combination of these two will allow you to better serve your audience. Remember that 90% of customers expect interactions to be consistent on all channels. Below you will go through the three key tools that, along with Woopayments, can help you provide a smooth experience from the customer’s cash register.
2. Allows customers to pre -order purchases of persons
One mistake with a badly made click on the brick strategy happens when the customer sees the product online and comes to the store or market to find out that it is not available. Nothing can be aggravating. But it is not always possible to bring your entire inventory to the event or another personal display. So what can you do?
You can solve this problem by pre -ordering customers online and then picking up your purchase and paying personally for it.
Using software that synchronizes your inventory with your order and payments processing, the availability of the product that customers can see in your online store is always up to date.
3. Increases sales and profits
In one survey, 57% of customers later bought in the store after purchasing from the same company online. Conversely, 68% of shoppers who first bought personally later went to the online store of the same company and bought again.
You offer both options, you give customers more ways to buy. And as this study revealed, most of your customers will use both options. Give them only one and you make fewer sales.
Wall Street Journal said that Untuckit, formerly online retailer of clothing, gets a blow Online Sales in a circle of ten miles of every new shop they open. Think about it for a moment. Their CEO says that their shops “are like cheap billboard”.
If you sell personally on local markets, you can focus on the same result.
4. Increases the level of conversion
Your digital shop windows can help customers faster browse your inventory and see if you want what they want. If they know that the product they are looking for is available, they can choose between delivery or personal pickups. Or they can even go to your location and buy it personally.
But in any case, these shoppers appear ready to buy. And if your inventory is correctly synchronized between your online and physical location, you reduce the number of people who leave an empty hand and frustrated.
In addition, it can help you overshadow hard competition. In fact, 64% of customers said they prefer shopping with brands that have online and offline presence.
5. You get a higher average order values
Why is it good if customers show up in person? Because they spend more.
One study has found that 70% of shoppers are more likely to make an impulse purchase in the store than online.
In a shop situation, street market or home delivery, you can introduce shoppers all kinds of products, great and small, that they will never find in your online store. When they walk, they see something else that they realize they need. Then they see something to give as a gift or enjoy as a treatment. It doesn’t happen so easily online.
Transition from online business to an activity that also has a personal experience is not one step. You may have to deal with shelves and layouts, manage supplies in a new way, personal employees, experiential design and more.
However, the right tools can help combine things faster – whether you set a temporary stand at the festival or design a physical retail space from the ground up.
The sales system (POS) that integrates inventory and processing of payments is a necessity.
At the point of sale you need a way to make a payment. Online, customers buy from one page of the cash register. But personally, what happens if he pays the curb? Or what if they have an order delivered to their house and pay?
You need a way to accept payments from anywhere, and this can be done using the square, WooCommerce POS or WooCommerce in the person. Be sure to see the availability of countries for both systems to see which option is best for your business.
Square
You probably paid using a cardboard terminal before – but instead of sales is probably just hardware. For example, take a square. It is one of the most respected POS providers and the preferred POS partner of WOO. Square offers a complete platform for business management, inventory integration, orders, payments, customer data, marketing and more across online and personal sales channels.
Square accepts all major debit and credit cards, digital wallets and can be used to offer a purchase right now, pay later with alarm to a cash application. They offer a number of different hardware options to suit any business need, including:
- Manual readers
- Small terminals
- Registers
- Tablets
- Kiosky
- Portable readers for chip and contactless
- USB-C Magstripe mini readers
As a full -fledged POS system, Square is ideal for growing businesses that want to scalance their operations, while maintaining a trouble -free experience from the cash register in each channel.
Wooocommerce POS
For small businesses using Woopayments or Stripe, the native WOOCOMMERCE system is a native POS system for the first time extension to the retail space. WooCommerce POS is built into the WOO mobile environment, so you can sell in person and online with the same inventory, customer data and order history-and watch it all on one dashboard.
WOOCOMMERCE POS simplifies sales by removing manual synchronization and duplicate data entry. Your products, coupons, customers’ profiles and orders created in the store will be immediately synchronized between POS and your online store. Your team and customers will benefit from less mistakes, brighter visibility and unified experience across channels.
Out of the Box, WooCommerce reinforces:
- Automatic synchronization with your WooCommerce store.
- Woopayments and Retripe Card Readers for fast and secure cash register.
- Barcode scanning (with compatible external scanners) to quickly add items to the basket.
- POS Revenue adapted for personal sales in the US and the UK.
- Coupons and products applied directly to the WooCommerce mobile application.
- Cash payments, card transactions and mobile wallets.
WooCommerce POS is available on tablets with smartphones available to entrepreneurs and small teams that took their first steps to physical retail.
Find out more and start with WooCommerce POS today.
Payments in person wooocommerce
For small businesses that are currently starting with personal sale, WooCommerce personal payments are a great alternative and provides both payments in sales and always synchronized inventory. You can also manually create orders on the spot wherever you are.
You have two options to accept personal payments (or you can use both):
M2 card reader It is a physical device that accepts payments. It’s fast and safe with end-to-end encryption. Customers can tap, swipe, use a chip or use contactless payment methods
WITH Click to pay on the iPhone And Woopayments, you can receive contactless contactless payments, directly on your iPhone-no other terminals, hardware or readers. Click to pay on the iPhone uses the built -in security features of the iPhone to make your business and customer data private and secure. Both can accept payments for purchases made in person and for items pre -ordered online.
Orders created in person are now synchronized with your online store, so the inventory is always up to date.
In this way, if the customer buys something and pays through one of the methods of WooCommerce payment methods, your online store will reflect sales. If this customer has bought the last of the specific item, the online store will not show it as still available. This almost eliminates the possibility that another customer will show that they expect to buy the same item.
With WooCommerce personal payments, you can create an order, pay for it on the spot and process this payment. And you can do it anywhere at the point of sale, even if you are on the farmer or you are delivering someone staying at the hotel.
More information about personal payments salaries
*M2 card reader is available in the United States. Traders in Canada can receive payments with Wisepad 3 with WooCommerce.
** requires iPhone XS or later with iOS 15.5 or later. The contactless symbol is a trademark owned and is used with EMVCO, LLC.
