A few days ago, Google completed its update to August 2025. & Num = 100 The query parameter that reduced the number of impressions in the search console.
Thus, assessing the impact of the update on the search console is confusing because two events occurred more or less concurrently.
Google has given an update focused on the SPAM website. If you want to judge the impact on your site, check out the “Click” metric in the “Performance” Search Console.
Operation from spam updates is usually drastic. In this case, the affected pages would experience a steep decline in clicks from August 26 to September 22.
SPAM Google update:
- They are automated, without a criminal message in the search console, even if they are affected.
- They can only affect sites negatively. Increasing traffic is the result of a competitor’s decline.
- Are usually renewable after repairing causes (causes). Reviving may take months, although it does not depend on further basic updates.
- Focus on websites violating its spam principles and probably only concerned on the spot. When it focuses on external backlinks, Google usually contains a “link” in the update title. Otherwise, SPAM updates do not contain back link signals.
Google SPAM Policy
Google Central Portal for Google Search contains the company’s policy. Here are my explanation of key components.
Camouflage or sneaky redirection. When the page (i) displays different content for search engines and users or (ii) redirection for users, but not search engines.
Door abuse. When the page has a site focused on similar keywords – a common reason to be hit by an update of spam. If you want to restore, cluster keywords intent and restructible to web to target these groups instead of each word or phrase.
Expired domain abuse. When you buy a expired domain and use your authority for increased evaluation. There is no easy recovery when it comes to transition to a fresh domain. I have not seen a decline on the hosted pages in the expired domains. Maybe Google is now detecting this activity and not starting to get into it.
Hidden text and abuse of links. When you hide words or links from users for images and comparison of font colors such as white fonts on a white background. I haven’t seen these tactics for years.
Stuling keywords. When you fill in the page with keywords or numbers for handling rankings. This policy is subjective, making it difficult to detect. (How many keywords are there too much?) However, in my experience, the real stuffing of keywords is obvious and rare.
Colomorous operation; a scale of content abuse. When you deploy artificial intelligence or other automated methods for generating content.
Scratch. When you use automated methods for theft and publishing content from other sites.
Abuse of website reputation. When you publish irrelevant content (usually the entire section) to benefit from your site’s authorization, Google has used this tactics separately, but now it can include it in general spam updates.
Thin association. When you create an affiliate web by duplicating external product descriptions without adding something unique or useful.
Misleading functions. When the page promises one feature, such as downloading PDF, but instead starts something else, such as clicking on your ad.
Spam generated by the user. If web comments and other information generated by the user include excessive promotional or offensive language or links.