Amazon remains by far the largest online store in Germany, in front of local players Otto and Zalando. This is shown in the new TOP 1,000 rating from the retail institute EHI and ECDB. The combined revenues of the thousand best retailers were 3.8 percent higher last year compared to the previous year. Top 10 grew fastest. This year is expected to grow more.
The total revenues of the thousands of the largest online retailers in Germany reached EUR 2.94 80.4 billion in 2024, an increase of EUR 2.9 billion or 3.8 percent compared to EUR 77.5 billion in 2023. After several years of contraction, Ecommerce in Germany is clearly on the rise.
Market concentration
The growth of income was driven by ten retailers with the highest turnover. Last year they reached an 8 % increase, while another 990 stores increased by a little over 1 percent. Top 10 looks as follows:
“Great providers are growing faster and capture an increasing market share,” said Friedrich Schwandt, CEO of ECDB. The market share of the 10 best reached 38.8 percent. And the TOP 100 generated 70.7 percent of the total revenue from a full 1,000 top.
The 10 best share is 38.8% and grows
View of Growth for 2025
EHI expects that the rate of income growth of 1,000 in Germany will be higher this year than last year. The Institute predicts nominal growth of 5.3 percent. The graph below shows (expected) development:
The German Retail Association HDE has increased its forecast for electronic trade this year in the spring last spring. Since then, it has predicted an increase of four percent.
The largest marketplace in Germany
In addition to the best 1,000 (first -party sales), EHI and ECDB also represent a list of the five largest marketplaces in Germany. It is based on GMV, including third -party selling. Amazon also leads this charts, far from eBay, Otto, Zalando and Tem. The Chinese platform nearly four times its business volume in Germany and last year reached EUR 3.4 billion. Thanks to its dominant position, Amazon now generates billions in advertising income in Germany.
(Tagstotranslate) Germany