On average, online retailers are active in six different markets. Given that 63 percent of consumers prefer markets over the brand’s sites, dealers must make sure that there are their products. However, sales on markets also come up with its own challenges.
This data comes from new trends in market seller 2025 from Channelengine. Between June and July this year, 470 online market retailers were asked. Research was attended by sellers from France, Germany, the Netherlands, the UK and the United States.
67% of active sellers at 4 or more marketplaces
Most retailers (67 percent) are active in at least 4 marketplaces. As a result, the management of products and the price of the challenge update is. Most (62 percent) work with the integrator, but more than half (52 percent) are still reliable on tables or other internal tools.
32% of sellers on the market focus on increasing sales on markets
Looking at the priorities of sellers on the market, most focus on getting more of the channels that are already active. For example, increasing sales (32 percent), product visibility (31 percent) and improvement in profitability (27 percent).
Stay Competitiveness on the Market Greatest Challenge
According to the report, the seller spends on average 36 percent of their working week on manual tasks such as updates of statements, bug fixes or price adjustments. The biggest challenge in sales in the markets is to remain competitive prices and visibility of the product, for almost a third of retailers (29 percent).
For 27% online dealers, it is difficult to keep up with changing market requirements
However, there are multiple challenges, such as maintaining a step with changing market requirements (for 27 percent of retailers). Among those who spend more than half the time for manual operations, they increase to 40 percent.
Barriers connection to marketplaces
Although most product search starts on online markets, some retailers are still reluctant to become more active in multiple markets. For 28 percent of retailers, economic uncertainty is reluctant to expand. And comprehensive technical settings cause more than a quarter of retailers (26 percent) to expand. Better tools and integrators can help these dealers overcome their unwillingness.
(Tagstotranslate) France